A brand experience at the highest level

Participants were to fly directly from the Geneva Motor Show to Malta for a car presentation, whilst the return flight was to go to Frankfurt because connections are better from there. Aircraft and catering should meet the high demands of the customer. The outward journey should be a brand experience for all participants with specially produced menus, headrest covers and videos shown on the monitors. 

Pro Sky flight professionals were to bring in their experience in travel planning for car presentations to turn the flight into a brand experience at the highest level 

With the modern Boeing B737-800 of Lauda Air, Pro Sky found the customer the ideal aircraft for this ambitious project.

• Pro Sky produced headrest covers and menus with the corporate design of the event.
• The catering and service on board were completely geared towards the customer‘s wishes. Thus, for example, the crew welcomed the guests on behalf of the car manufacturer, and their professional and friendly service made for a hospitable atmosphere.
• Company videos to put the guests in the mood for the forthcoming event were shown on the monitors of the aircraft during boarding.
• During the flight, various videos enabled participants to learn about Malta and the special atmosphere of this Mediterranean island.