Flight programme for the presentation of the new Daimler-HGV “Actros”
| Customer: | Daimler AG |
| Participants: | around 4,500 dealers and media representatives from the whole of Europe |
| Services: |
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Task
The Actros, the heavy goods vehicle success story from Daimler, can handle the toughest of terrains. Hence, it is all the more natural for the new improved version of the truck to be presented to the public on the rugged off-road tracks in the hinterland of Sardinia.
So as to bring this driving experience to around 4,500 dealers and media representatives from the whole of Europe, Daimler AG commissioned Pro Sky’s flight professionals to develop the perfect flight logistics.
Challange
Pro Sky’s goal was not only to provide the best and most reasonable flight solution, but also to turn the guest’s arrival and departure into a powerful brand experience in keeping with the slogan of the event “Actros – The star shines brighter”.
Implementation
Our flight professionals cleverly combined the three Pro Sky cornerstones for successful flights for group travel: aircraft charters, scheduled tickets and flight customization.
Aircraft charter
- Charter planes in operation on almost 60 routes
- Optimised arrival and departure times adapted to suit the event programme perfectly
Scheduled tickets
- Group reservations on around 20 scheduled flights
- Cost optimization for groups where an aircraft charter was not economically viable
Customization
- Arrivals and departures all in the corporate design of the event
- Event logos on check-in screens and flowers on the check-in desk
- Carpets at check-in and banners with event logo
- Individual luggage labels and headrest covers in the aircraft with the logo as well as upgraded catering, all to give passengers an enjoyable travel experience
