New business segment: Pro Sky Media

Once again, Pro Sky has proven that it is the most innovative company in the industry. Pro Sky Media has been founded as a new business segment. Through this partner, advertisers can present their campaigns in a travel environment effectively and innovatively.

The range of air travel advertising is extensive – both in terms of kilometres covered and in contacts with passengers on board. There are numerous options for advertising in this sphere. But which option is the right one? This is precisely where Pro Sky Media comes in. Pro Sky is the only advertising specialist to combine media competence with extensive know-how about aviation – and completely independent. Thus, with Pro Sky Media, advertisers can present their brands and products in a travel environment effectively and innovatively.

Pro Sky Media helps them to achieve their communication goals in these three areas:

Inflight classic - Inflight magazines, inflight television, etc.
Inflight ambient - Inflight ad specials
Airport - Posters, banners, displays, moving images, ambient, etc.

The new business segment is headed by Tino Rosendahl. In this capacity, the media professional brings his many years of experience in media planning into the Pro Sky team. Previously he was successful in his role as Account Group Head for Global Solutions for the renowned agency mediaedge:cia. “The aeroplane is an advertising medium in the true sense of the word,” says Tino Rosendahl, referring to Pro Sky Media’s objective. “And one where cross-media and ambient effects can be put to optimal use.” Also in the team is Putri Hariyanti, taking care of Pro Sky’s airport and inflight services since 2004. As a specialist in customising flight programmes, she brings in her extensive airline knowledge as well as her experience of branding flights.

As with customised flight programmes, Pro Sky also attaches great importance to excellent consultation in media planning. In order to evaluate the effectiveness of advertising spaces, not only are the number of passengers compared, for example, but even ticket prices or service and style of an airline are taken into account. Thus, Pro Sky Media ensures that corporate advertising reaches its target.