PRO SKY DESTINATION REPORT
What does the future of the MICE industry look like? Where are we going? Each year since 2012, Pro Sky has surveyed event planners and published its research results in European, as well as country-specific Destination Reports for Germany, Switzerland and France, that offer answers to these questions.
The sixth annual survey’s findings are based on the feedback of 308 experts, the MICE professionals who have shared their thoughts and plans with us. Our online questionnaire received responses from agencies and companies in Germany (53%), France (24%), Switzerland (9%), and elsewhere in Europe (14%).
WE KNOW THE DESTINATION OF YOUR NEXT EVENT
The 6th edition of this report is surrounded by an exotic atmosphere: This year's participants, all experts of the MICE industry, have stated that group travelling will go beyond European borders.
The features of 2017s trend destinations could be described as
- "awake and welcoming"
Could you guess which countries are hiding behind these words? Find the solution here in this year's report - you can download it here
MICE LOVES THESE CITIES
Back to the annual award ceremony for the most popular cities in terms of event location.
The winners' names are well known, but compared to 2016 the ranking has slightly changed:
Barcelona, Lisbon and Berlin have been fighting again for the highest point of the podium, but who has won the race? You can find the answer to this question and interesting facts about Europe's treasure cities in the full report
EVENT TRENDS COMING UP NEXT
We asked for your expertise and you answered.
Which are the most important changes in the industry, regarding topics such as:
- Group Size
- Length of Stay
One specific destination criteria is celebrating a significant increase of 40%. What matters most to you when choosing a location for your event?
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Head of International Marketing