What are event trends for 2016?

News: What are event trends for 2016?

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How many people are expected to attend the events planned for 2016? What exactly is the situation regarding participants’ length of stay? Incentive Travel, Team Building, Convention... What is the final purpose of the event? All these questions find answers into our PRO SKY Destination Report 2016.

Incentive travel: on almost everyone's agenda

What sorts of destination events are in the works for 2016? We asked respondents about their plans with regard to six categories of events: incentive travel, team building, employee training, convention, product launch, and press event. In addition, we asked how many of each type of event they expected to plan this year. The results demonstrated that motivating and rewarding employees is a top priority for the clients of event planners. That made incentive travel the top category in this survey; 89% of respondents said they have plans to organize these events during 2016. At the other end of the spectrum are press events (such as those organized in connection with a new product launch), which are planned by just 53% of respondents this year.

  1. Incentive Travel (89%)
  2. Team Building (76%)
  3. Convention (75%)
  4. Employee Training (68%)
  5. Product Launch (60%)
  6. Press Event (53%)

Group size: At destination events, smaller is bigger

According to our survey's results, most event planners are planning events for small to mid-sized groups of not more than 250 people. The top-ranked category was events of 50 to 100 participants, followed by those with 50 or fewer attendees; those categories reversed their positions in the 2015 survey. Events held for 100 to 250 people held third place, unchanged from last year's results. At the same time, there was a drop in plans for events with 250 to 500 participants and for those with more than 500 attendees. A move toward smaller groups could create market openings for smaller cities that may lack the infrastructure to accommodate the needs of larger events.


Length of stay: Shorter stays gain popularity

Our survey also uncovered a trend toward events that do not require extended stays at the destinations. When asked about the events they are planning, survey respondents (who, as with other questions, were permitted to offer multiple answers) said that most would require participants to stay for one to three nights. Those were the leading categories in 2015, as well. However, there was a year-over-year increase in one-night and two-night stays-fueled by a sharp decrease in the number of events that would require a stay of more than three nights.