When business aviation triggers business growth

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News: When business aviation triggers business growth

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Look closely at your nearest runway. Jets aren’t the only things taking off there — business is, too. Each arrival or departure carries the possibility of new partnerships, market entries, and trade agreements made possible in part by air travel. Trends and developments noted at EBACE2016 — the European Business Aviation Convention & Exhibition, which attracted attendees from more than 100 countries — highlighted the increasing importance of aviation as a mission-critical tool for business.

In today’s market, one of the keys to sustained performance and growth is agility: the ability to respond swiftly and decisively to emerging opportunities. Digital technologies are transforming the global marketplace and making it possible for companies of any size to establish operations anywhere. And the private jet sector supports the need for rapid response that is a hallmark of the way business works today. Consider that:

  • The European Business Aviation Association notes that business aviation connects 103,000 city-pairs in Europe alone.  
  • That’s three times the number of city-pairs served by scheduled carriers.  
  • And while technology allows professionals to connect, collaborate, and “meet” virtually, the most important business is still conducted in person.  
  • A study conducted by the International Business Aviation Council and the General Aviation Manufacturers Association found that 66% of corporate decision makers regard face-to-face meetings as critical to M&A success.


Continued strong interest in private jet travel was one theme underscored by exhibits at EBACE.

Pro Sky was represented at the convention by its team responsible for VIP flights in Europe and South America, including staff from the Zurich, Switzerland and Sao Paulo, Brazil offices. Participation gave them the opportunity to remain up to date with jet and helicopter trends. Even more important, it provided a productive environment for meeting with partners in person and strengthening the relationships that are the foundation of this business.

At EBACE, the team learned that emerging “exotic” markets are targets of growing interest for VIP operators. As they plan for entry in these markets, they want a reliable partner for development of business in the region. These emerging needs validate Pro Sky’s global expansion plans and show the potential for new ventures as demand volume in these markets matures.

Highlights of EBACE 2016 also included opportunities to visit several aircraft, including the Grand Caravan, CJ4, Sovereign, G650 and Legacy 500. Also on display were the Boeing 787-VIP configuration — the biggest jet ever presented in an EBACE static display — and a Boeing Corporation 757-200 VIP.

Plans are already underway for EBACE 2017, which will be held during late May in Geneva. Pro Sky will be in attendance and will continue to monitor industry trends to align its services with evolving needs and opportunities in business aviation.