Berlin is the most important European metropolis of the year

Berlin is the most important European metropolis of the year

Tags: MICE Top Destinations Event Planners Incentive

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“Super location, good price level, mega destination,” enthuse our MICE experts. Berlin is the undisputed favourite of our participants and there are good reasons for that. “Many trade fairs” and the “short journey” from other European capitals make the German capital a true MICE destination. We reveal the nine reasons that make Berlin so special.

In our survey for the PRO SKY Destination Report, the important trend barometer for MICE travel, 112 MICE experts chose Berlin as the most important European metropolis, underlining the importance of the German capital for the event industry. What makes Berlin so attractive? Read for yourself:


1. Cosmopolitanism

Where else can you find an LGTBI guide for city visitors? Where else is the mix of people as colourful as here? In Berlin, it seems, everyone is welcome. Here everyone seems to feel at home. The punk, the fashion designer, the eco-activist, the businesswoman. The city is colourful, free and always a bit ahead of its time. Here, strangers quickly feel welcome.

2. Authentic activities

How about a Trabant safari? Or the production of your own Currywurst? A lot is possible in Berlin. You can also spontaneously book a bunker tour or graffiti workshops in abandoned ruins.

3. Pulsating nightlife

Berlin, the city that never sleeps. There are no curfews here. If you like, you can celebrate the whole weekend without a break, get tasty snacks around the clock and get to know new people at any time. Boredom is a thing of the past here.

4. Poor but sexy?

Berlin is relatively affordable compared to other metropolises. Here a good coffee doesn't cost the world. Rents are still affordable in comparison to other world metropolises. This way you can experience a lot here even without a lot of money.

Looking for more inspiration? For the 8th edition of our PRO SKY Destination Report, we identified the current and future trend destinations together with more than 450 event professionals. Download the report now to find out more about Berlin and other great MICE destinations:

Download the PRO SKY Destination Report to get more insights!



5. History to touch

Make the past tangible, integrate it into the cityscape and don't forgetthe educational factor. In Berlin, history can be touching and thrilling. Here it comes to life and allows visitors to experience lasting impressions. Get ready for some time travel!

6. Creative stronghold

Berlin is a stronghold of German artists. No wonder Berlin is considered one of the most creative cities in Europe. Here is room for new ideas, start-ups and extraordinary business ideas. A place where dreams can come true.

7. Congresses of a different kind

A motivation workshop on the track record of Usain Bolt in the Olympic Stadium? A flaming speech in the Willy Brandt House? No problem in Berlin!

8. Green city centre

In Berlin, city life and green oases are not mutually exclusive. The city has 439,195 street trees and over 10,000 hectares of pure recreational area. With this much of green, you can relax in the middle of the city and recharge your batteries for new adventures.

9. Cultural extravagance

David Bowie once said that Berlin was the greatest cultural extravagance one could imagine. And that says almost everything. Here the most diverse influences merge to a bizarre but all the more exciting mix of music, cuisine and people. Something everybody should experience at least once..

Our conclusion:

Berlin manages the balancing act between its future and its past like hardly any other metropolis in the world. The city in three words: pulsating, cosmopolitan, different. Berlin is always a bit unusual. And that's exactly what makes it so endearing and exciting—not only for Berliners themselves, but also for our MICE experts.

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