PRO SKY DESTINATION REPORT 2018

What does the future of the MICE industry look like? Where are we going? Each year since 2012, Pro Sky has surveyed event planners and published its research results in European, as well as country-specific Destination Reports for Germany, Switzerland and France, that offer answers to these questions.

The seventh annual survey’s findings are based on the feedback of 503 experts, the MICE professionals who have shared their thoughts and plans with us. Our online questionnaire received responses from agencies and companies in Germany (50%), France (34%), Switzerland (7%), and elsewhere in Europe (9%).

Could you guess which destinations are hiding behind these words? Find the solution here in this year's report.

> DOWNLOAD PRO SKY DESTINATION REPORT 2018 - EUROPE

Participants Total
503
Number of Questions
8
Trend Destinations
12
Industry
MICE

WE KNOW THE DESTINATION OF YOUR NEXT EVENT

The 7th edition of this report is surrounded by a genuine local atmosphere: This year's participants, all experts of the MICE industry, have stated that group travelling will mostly stay within European borders.

Some of the features of 2018s trend destinations could be described as:

  • "Once Exotic, Always Entrancing"      
  • "Natural Wonder"                            
  • "Iconic Islands Beyon the Boot"         

 

Could you guess which destinations are hiding behind these words? Find the solution here in this year's report.

> DOWNLOAD PRO SKY DESTINATION REPORT 2018 - EUROPE

 

WE KNOW THE DESTINATION OF YOUR NEXT EVENT

MICE LOVES THESE CITIES

Back to the annual award ceremony for the most popular cities in terms of event location.

The winners' names are well known, but compared to 2017 the ranking has slightly changed:

Barcelona, Lisbon and Berlin have been fighting again for the highest point of the podium, but who has won the race? You can find the answer to this question and interesting facts about Europe's treasure cities in the PRO SKY Destination Report - Europe.

Maybe you are also interested in the results of France, Germany or Switzerland?

MICE LOVES THESE CITIES

EVENT TRENDS COMING UP NEXT

We asked for your expertise and you answered.

Which are the most important changes in the industry, regarding topics such as:

  • Group Size
  • Length of Stay
  • Destination criteria

One specific destination criteria remains a must have for 85% of the respondants. What others key criteria matter most to you when choosing a location for your event?

EVENT TRENDS COMING UP NEXT

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Need Inspiration?

Trend Destinations 2019 and Beyond

6 pictures

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NEED MORE INFORMATION?

Berthelot

Damien Berthelot

Junior Digital Marketing Manager

PRO SKY Germany

Rouxel

Quentin Rouxel

Head of International Marketing

PRO SKY Germany