PRO SKY DESTINATION REPORT 2018
What does the future of the MICE industry look like? Where are we going? Each year since 2012, Pro Sky has surveyed event planners and published its research results in European, as well as country-specific Destination Reports for Germany, Switzerland and France, that offer answers to these questions.
The seventh annual survey’s findings are based on the feedback of 503 experts, the MICE professionals who have shared their thoughts and plans with us. Our online questionnaire received responses from agencies and companies in Germany (50%), France (34%), Switzerland (7%), and elsewhere in Europe (9%).
Could you guess which destinations are hiding behind these words? Find the solution here in this year's report.
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Ce que vous apprendrez dans cette étude
LES DESTINATIONS "BEST SELLERS" EN 2019 : PAYS ET VILLES
LES DESTINATIONS TENDANCES À SUIVRE EN 2020 ET AU-DELÀ
DES ACTUALITÉS ET CONSEILS EN LIEN AVEC LE MARCHÉ DE L'ÉVÉNEMENTIEL
LES ÉVÉNEMENTS EN DÉTAILS : LES TAILLES DE GROUPES, LA DURÉE IDÉALE, LES TYPE D'ÉVÉNEMENTS EN VOGUE ET BIEN D'AUTRES !
- LES CRITÈRES DE DÉCISION POUR CHOISIR UNE DESTINATION
EVENT TRENDS COMING UP NEXT
We asked for your expertise and you answered.
Which are the most important changes in the industry, regarding topics such as:
- Group Size
- Length of Stay
- Destination criteria
One specific destination criteria remains a must have for 85% of the respondants. What others key criteria matter most to you when choosing a location for your event?